How we measure

Measure current site → improve the site → measure again

1. Measure the current site. Before any work, we run a website assessment and record the starting point in plain language.
2. Improve the site. We keep what works and fix what gets in the way of a good mobile experience and a clear path to call, book, or contact you.
3. Measure again. After the refresh, we run a comparable assessment so you can see what actually changed.

What the assessment covers

• Mobile Experience
• Contact & Conversion
• Performance
• Automated Accessibility Checks
• Website Clarity
• Trust & Credibility

Before and after, done honestly

We only compare before and after where the methods are comparable. When something can’t be measured, it stays unknown. When a manual check hasn’t been performed, it stays not tested — we never turn an unknown into a zero, a pass, or an improvement.

Automated accessibility checks

Our accessibility category reports issues detected by automated checks under a recorded profile. Automated checks cannot determine every accessibility need, and some require human review. We do not claim a site is fully accessible or legally compliant.

The 30-day proof review

About 30 days after your refreshed site is live, where you’ve granted access, we review observed change in analytics, Google Business, and Search Console alongside the website assessment. We describe this as observed change in the first 30 days — seasonality, advertising, and other factors also affect business results, so we don’t claim we caused every movement.

A note on grades

We’re working toward a simple summary that helps owners understand technical evidence at a glance. Until that method is finalized and auditable, we show the actual measured findings and their states rather than an invented letter grade — and we never attribute a SiteTransform-derived grade to Google or another provider.